How do you measure the success of your online marketing campaigns? Most businesses consider their conversion rate — the higher the figure, the more leads, and sales. Yet despite spending…
How to Acquire Customers and Increase Sales through Content Marketing Content marketing is an effective way to acquire customers and increase sales. It’s a way to create and publish valuable…
Small businesses are not new to the possibility of free-falling into a “fail zone” sooner than they had even begun. It becomes more complicated as the business paradigm tilts towards…
Every business has one objective: to drive growth and increase revenue. But, it is never scripted like Hollywood movies. It is in a world of its own and requires salient…
A startup is a complex machine that needs a well-oiled marketing system to thrive. Yet only 40% of startups are profitable, while 33% will break even or continue losing money.…
Marketing has always been about reaching your target audience and getting them to buy or sign up for your product or service. Over the years, however, the amount of time…
A strategic content plan is a critical element of a business’s marketing mix and can have a massive impact on its success. Today, more customers are researching products and services…
Marketers rely on positive personal interactions to connect with customers. Traditionally, they would use print media, meet face-to-face, and speak on the phone. This approach has shifted with the rise…
Whether it’s creating content for a website or a marketing campaign, the process is always the same: researchers identify the need, teams of writers research various topics and ideas, and…
Semrush revealed that 78% of organizations with successful content marketing had a documented strategy. Regarding budget, 73% spent up to 70% of their total marketing budget were also successful. These…
