A strategic content plan is a critical element of a business’s marketing mix and can have a massive impact on its success. Today, more customers are researching products and services online before purchasing, and companies that can’t provide quality content relevant to their audience are at a disadvantage.
A study found that 81% of consumers do their research before heading out to the store. On average, they spend around 80 days gathering information before a major purchase. It implies that businesses need to have a content strategy to ensure they’re reaching their target audience.
Strategic content planning is the key to unlocking your brand’s potential and driving traffic to your website and blog. A well-executed content plan will help you attract new customers and followers, cement your market position, generate more leads, and increase profits. Read on for the top 10 reasons to create a strategic content plan.
The Top Reasons Why Your Business Needs A Strategic Content Plan
1. To Increase Traffic & Engagement
A content plan will help you to map out the topics and keywords you want to target and the types of content that will resonate with your audience.
Creating high-quality, relevant content that appeals to your target audience helps you attract more visitors and encourages them to engage with your brand, eventually leading to increased sales and conversions.
2. To Boost Search Engine Optimization (SEO)
A strategic content plan can help you to identify the right keywords to target and ensure that your content aligns with your SEO goals. Creating SEO-friendly content will help you to attract more organic traffic to your website and will likely improve your ranking on the SERPs.
3. To Generate More Leads
Quality content can help you generate more leads by providing valuable information your audience is searching for. Including a call-to-action (CTA) in your content can encourage your readers to take the next step in the buyer’s journey and become paying customers.
In fact, anchor text CTAs increase conversion rates by more than 120%. Also, adding one to your Facebook page improves the click-through rate by over 280%.
4. To Increase Sales & Revenue
Nurturing leads with valuable content can help you close more sales and increase revenue. Statistics show that companies excelling at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.
5. To Amplify Your Brand You Will Need a Strategic Content Plan
A content plan can help you establish your brand as a thought leader in your industry. You can build trust and credibility with prospective customers by creating quality content that educates, entertains, and informs your audience.
Strategic Content Plan to Accelerate Business Growth
It’s time to get your business to where you want it to be. Implementing a strategic content plan is one of the best ways to amplify your brand and accelerate business growth. We will assist you in creating a roadmap for success that will have your website generating leads in no time.
Schedule a consultation with us at https://calendly.com/instantlyrelevant so we can discuss how we can help you achieve your business goals.