by Thomas Helfrich | Jul 27, 2023 | Engagement, Entrepreneurship, Lead Generation
Are you longing to establish unshakable customer relationships that stand the test of time? Connecting with potential customers more intimately can be a challenge, but the key lies in nurturing those prospects who have already shown an interest in your product or...
by Thomas Helfrich | May 19, 2023 | Content Marketing, Engagement, Entrepreneurship, Lead Generation
Lead generation is a crucial component of any successful business strategy. It’s the process of attracting and converting prospects into leads, ultimately generating revenue for your business. Yet, many businesses underinvest in this area, failing to recognize...
by Thomas Helfrich | Dec 8, 2022 | Content Marketing, Engagement, Marketing
Small businesses are not new to the possibility of free-falling into a “fail zone” sooner than they had even begun. It becomes more complicated as the business paradigm tilts towards the digital space, causing the rigid ones to be the first to bite the dust. This is...
by Thomas Helfrich | Oct 3, 2022 | Content Marketing, Engagement, Marketing, Podcast
Marketing has always been about reaching your target audience and getting them to buy or sign up for your product or service. Over the years, however, the amount of time and resources required to do this has increased dramatically. While some companies have managed to...
by Thomas Helfrich | Sep 28, 2022 | Content Marketing, Engagement, Marketing, Podcast
Semrush revealed that 78% of organizations with successful content marketing had a documented strategy. Regarding budget, 73% spent up to 70% of their total marketing budget were also successful. These numbers imply that companies with a content strategy and budget...