How do you measure the success of your blog? When people leave comments at the end of your article, share and discuss it on social media platforms, and other companies link to your page, you know your blog is doing well. But what if none of those things happen? There are various reasons, but it primarily concerns content.
It all comes down to creating unique, clear, and informative content your audience cares about. Pay close attention to factors influencing content discovery and readership, such as targeting a niche, optimizing the content for search engines, and providing value.
If you need help getting people to read your blog, this article will break down the root causes and explain how to improve your content to retain your audience’s attention. Let’s dive in.
Why Your Blog May Not Be Getting Read
1. You’re not providing value
Your content should offer helpful information, insights, and advice that goes above and beyond what other bloggers share. Focusing on quality over quantity will help you stand out from the crowd and ensure your message is heard.
Research before you write your posts. Gather information from credible sources and use data or statistics when possible. You may also want to share your unique insights and experiences so readers feel they are getting something special from your posts.
2. You haven’t found your niche
Are you writing about various topics, or have you settled on one that interests you? If you want more readers, carve out a niche for yourself and focus on that. In particular, identify a problem your target audience is facing and write content that offers solutions.
Network with other bloggers who share your interests. They can provide feedback on your content and help you find new readers. You can also search for related topics and read other blog posts to better understand your audience’s wants.
3. Your content is too promotional
If you only share posts about your products or services, potential readers may not be interested in checking out your blog. While it’s perfectly acceptable to mention related products occasionally, make sure that you focus more on providing value and presenting unique ideas than trying to sell something directly.
Consider creating sponsored posts or advertising on your blog. It allows you to earn extra income while providing valuable information to your readers. Offering freebies or special offers in exchange for signups or social media followers helps you grow your audience and promote your content.
4. Your content is too long or wordy
Your readers are busy and don’t have time to read lengthy posts that aren’t interesting or engaging. People will read your content if it is concise, well-written, and easy to understand. It means using shorter paragraphs and including images, videos, and infographics to engage your audience.
When crafting your posts, remember that you only have a couple of seconds to capture someone’s attention with your title. Choose catchy headlines that speak directly to your audience’s interests and needs. Statistics show that 80% of people read headlines, but only 20% read the rest.
5. Your content isn’t optimized for SEO
Without proper SEO practices, your posts may never appear in the search results when someone is looking for related information. This is the primary reason for the change: to be in a better position to start and be a part of a new business.
If you feel your blog posts fall on deaf ears, we can help you find the answers you need to achieve better results. With the right effort and strategy, you can become a successful blogger. Contact us at https://calendly.com/instantlyrelevant and we will get you on the right track.