How to Drive Growth and Increase Revenue through LinkedIn Newsletter

How to Drive Growth and Increase Revenue through LinkedIn Newsletter

One staple on the menu of every business is driving growth and increasing revenue. Although businesses and goals differ, combining both is essential for any business to thrive. As companies continue to turn to technology and the endless possibilities it wields, the chances of having more options to choose from will keep increasing.  

However, with social networking giant LinkedIn rolling out the “LinkedIn newsletter” feature, businesses may just be on the brink of killing two birds with one stone. In this article, we will take a deep dive into LinkedIn’s latest content marketing feature.

Business Growth and Increase in Revenue Goes Digital

The narrative of how business is conducted today has changed such that business owners have no other option than to tap into it if they want to succeed with their business. But to do this, understanding how digital transformation can be leveraged to drive growth and increase revenue has to be factored in.

What is Digital Transformation?

Digital transformation is using digital technologies to create new or different business processes, value propositions, and customer experiences to drive growth and increase revenue.

 

If you are not embracing digital transformation, you will leave your business on the brink of extinction. Digital transformation can be leveraged to drive growth by creating new revenue streams, opening new markets, and increasing customer engagement.

 

Businesses are maximizing technology to drive smart goals in content marketing through content diversity. One way to drive marketing is through newsletters is through the use of newsletters.

Positioning your Marketing with LinkedIn Newsletter

Undoubtedly, social media has played an immense role in how marketing has evolved since technology became mainstream. There are now a variety of social media platforms and communication mediums to choose from to meet your target audience. They range from text only, images, videos, audio, or a combination of more than one of these mediums.

 

Each platform and medium of communication has its own unique features and resonates well with its audience. According to HubSpot, 82% of marketers repurpose content across various social media channels, with 83% of marketers believing that the quality of social media posts is more important than quantity.

 

One platform that has given business owners and organizations a goldmine of opportunities to leverage is LinkedIn. With over 800 million users, the social networking giant is the top social channel for B2B businesses. For a platform where over 46% of traffic from your social media leading to your website comes from, imagine what you can achieve with the newsletter feature.

 

Since the feature was rolled out in the first quarter of 2022, it has been a breakthrough avenue for businesses to be in front of their target audience.

How Does the LinkedIn Newsletter Work

Like most other LinkedIn features, the newsletter is relatively easy to use. The feature is an extended version of the LinkedIn article where users and brands can publish long-form articles. While the feature hasn’t gone around yet to every user as it’s been rolled out in batches, it has been a golden opportunity for users who can access it.

 

It presents the uniqueness of the social media platform and that of email marketing and is available to individual accounts and company pages. Here is how the LinkedIn newsletter works:

 

Firstly, click on the “Write article” icon and select “Create a newsletter.” When done, hit the publish button to publish it. LinkedIn will take it up from there to notify your subscribers and followers. You can proceed to review the performance of your newsletters as each published newsletter has analytics attached to it.

Maximizing LinkedIn Newsletter to Drive Growth and Generate Traffic

Newsletters have always been around in the marketing world since email marketing became a marketing tool. However, LinkedIn has taken the concept to another level by making it function both as a long-format social media post on the platform and as a regular newsletter.

 

The LinkedIn newsletter feature is a subscription-based model where audiences that want to consume the type of content you create can subscribe. Upon subscription, subscribers can access subsequent newsletters as they are released either daily, weekly, bi-weekly, or monthly. They will be notified both on LinkedIn and via the email address registered on LinkedIn.

 

There are several ways to use LinkedIn newsletters to generate traffic back to your website, blog, or business. They include:

 

1. By sharing interesting and relevant content in your newsletter, you establish yourself as a thought leader, thereby encouraging your readers to click through to your site to learn more. You can also include links back to your site in the newsletter itself, making it easy for readers to find your content.

 

2. When writing your newsletter, it is important to have a mix of content that will appeal to your target audience. In addition to sharing interesting articles or blog posts, you can also include tips, resources, or even promotional offers. Whatever you include in your newsletter, be sure to make it relevant and engaging so that your readers will want to click through to your site.

 

3. By taking the time to create a well-rounded newsletter, you can generate traffic back to your site and build relationships with your readers. LinkedIn newsletters are a great way to stay connected with your audience and promote your content simultaneously.

Benefits of LinkedIn Newsletter

The benefits of maximizing the newsletter feature are so enormous that businesses can’t afford to not take advantage of it. You will be leaving money on the table if you are not already thinking of making the most of it.

1. Improves Brand Awareness

One fascinating attribute of the LinkedIn newsletter feature is the surge in awareness that it creates. It puts your content in the face of the right people and makes you the go-to brand when they are in the buying position for your type of product or service.

2. Growing Your Audience Base

The LinkedIn algorithm plays a pivotal role in the potency of the newsletter feature, as the more engagement your newsletter gets, the higher the chances that it will be shown to more people. What that does is that it helps your brand reach more people and build more subscribers.

 

According to Search Engine Journal, Zoom saw 10% of its followers subscribe to its LinkedIn newsletters, and Insider gained over 820,000 subscribers, both within 24 hours when they used the new feature.

 

3. Establishes Your Brand as a Thought Leader

With consistency comes authority, which in turn builds trust with your subscribers. By creating valuable content through your newsletter, your audience will regard you as a thought leader, causing them to trust your views in that particular field.  

 

4. Enables You to Create Valuable Engagement

The LinkedIn newsletter is a subscription-based feature that requires your audience to subscribe. That comes with many advantages, as it helps your business sieve through those who really want to consume your content and those who don’t need it. This way, only those that find value in your content will subscribe, which will lead to more engagement and, ultimately, more traffic to your website and business.

Conclusion

Through its newsletter feature, LinkedIn has given businesses the best of both worlds, providing them with the power to drive growth and increase revenue. Although it is an innovative feature that is just finding its way into the content marketing fray, imagine what the future holds for businesses when it is fully blown and available to every user.

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