Marketing has always been about reaching your target audience and getting them to buy or sign up for your product or service. Over the years, however, the amount of time and resources required to do this has increased dramatically. While some companies have managed to squeeze more out of their resources, others struggle to keep
A strategic content plan is a critical element of a business’s marketing mix and can have a massive impact on its success. Today, more customers are researching products and services online before purchasing, and companies that can’t provide quality content relevant to their audience are at a disadvantage. A study found that 81% of consumers
Marketers rely on positive personal interactions to connect with customers. Traditionally, they would use print media, meet face-to-face, and speak on the phone. This approach has shifted with the rise of smartphones, social media, and AI. This is why marketers try to reach out to their audiences through digital channels and use AI to bridge
Whether it’s creating content for a website or a marketing campaign, the process is always the same: researchers identify the need, teams of writers research various topics and ideas, and copywriters create the final product. But what if you could use machines to help writers and automate the process from start to finish? According to
Semrush revealed that 78% of organizations with successful content marketing had a documented strategy. Regarding budget, 73% spent up to 70% of their total marketing budget were also successful. These numbers imply that companies with a content strategy and budget are more successful than those without either. Content is the lifeblood of any digital business.
What do you do when your startup has limited funds? Profit from Tech reported that 58% of startups have around $25,000 at their disposal during the startup phase, but only 40% of them became profitable. To thrive, you must be creative with your time, and resources, and be agile, which means abandoning the Fortune 500
Every organization has its own set of key performance indicators (KPI) to measure the success of its campaigns. According to Google, 63% of the leading marketers use them to develop a single integrated view of the customer. Yet most of these marketing KPIs are often the source of much debate and interpretation. The problem with
