Writing blog posts is one of the most effective ways to market your business, connect with prospects, and boost traffic to your website for increased sales. Yet you only have about three to eight seconds to catch your audience’s attention.
Capturing your viewers starts with a good headline and valuable, well-planned content. HubSpot data showed blog titles with six to 13 words in length get the most consistent hits and traffic. In addition, CMI reported that odd-numbered listicle headlines outperform those with even ones by at least 20%.
These numbers prove how crucial it is to consider what will make your content stand out from the crowd. To avoid losing your audience’s attention, you need to know what makes your posts feel contrived and lacking in substance. Read further to learn the various elements you should focus on to create a genuinely compelling piece of content.
Elements of a Scroll-Stopping Post
A catchy headline
The saying “You never get a second chance to make a first impression” means your headline is your first opportunity and often the only window to make a good impression and entice someone to keep reading. Take advantage of it! Write something interesting and informative, making people want to know more.
The best headlines are usually short and to the point, around six to eight words long. If you can work in a bit of pun or alliteration, that’s even better.
An attention-grabbing opening
Your opening paragraph should support your headline by keeping people interested. After all, if they don’t like what they see initially, they’re not likely to stick around for long. In other words, start strong!
One way to do this is to lead with a story, an anecdote, or a quote. It immediately draws readers in and makes them want to know more. Another option is to ask a question or make a bold statement. Put yourself in your readers’ shoes and ask yourself, “Will I continue reading?”
Here comes the essential part of your post. Remember that you need to offer your readers what they came for. If your content doesn’t address their needs, you’ll likely lose your audience.
Keep your readers engaged by providing helpful insights about things that matter to them. Use short, punchy sentences and active language to deliver your message while showing you value their time. You can also include some personal stories, examples, or data to back up your points.
A call to action
You should include a call to action, or CTA, at the end of your post. It is simply an instruction for your readers on what you want them to do next.
Your CTA could be something like, “Sign up for our newsletter,” “Download our free e-book,” or “Check out our latest product.” Whatever you write, make sure it’s relevant to your business, which will benefit your readers.
People are visual creatures, and they’re more inclined to remember something if they can see it. So, incorporating visuals into your posts is a great way to make them more effective.
Include images, infographics, videos, or other types of visual content to break up your text and add interest. Make sure it is relevant to your topic and adds value to your readers.
The Importance of a Strong and Catchy Headline
Your headline is the first thing people will see when they come across your post.
You can do a few things to make your headline as compelling as possible. First, try to make it clear and concise. You want to get your point across in as few words as possible.
Second, try to make it exciting and unique. You want your headline to stand out from the rest of the noise on the internet.
Third, use keywords that people will be searching for. It will help your post show up in search engines and attract more readers.
The fourth and final reminder is to create a headline that matches the rest of your post because you don’t want to bait and switch your readers by promising one thing in the title and then delivering something else entirely.
How to Write a Captivating Introduction
You only have a few seconds to impart an excellent first impression, so how do you hook your readers from the very beginning?
Start with a bang
Start your post with something that will immediately grab attention. That could be an interesting statistic, a surprising fact, or even a controversial opinion. It should be relevant to your topic to spark curiosity.
For example, if you’re writing about the benefits of meditation, you could start with a statistic, such as, “Did you know that meditation can reduce stress by up to xx%?” It should encourage your audience to continue reading to learn more.
Tell a personal story
Another great way to hook your readers by being relatable is through storytelling. That could be a short anecdote about something that happened to you or a more detailed tale about someone you know.
Be sure your story is relevant and explains why you’re writing about the topic. For example, if you’re writing a post about the importance of taking breaks, you could tell a story about when you didn’t take a break and ended up burning out.
Or, if you’re writing a post about the benefits of travel, you could tell a story about a fantastic trip that changed your perspective.
Pose a question
Questions are a great way to provoke your readers’ thoughts and encourage them to take a closer look. That could be a rhetorical question that makes them contemplate the topic or even a concrete question that you answer in the body of the post.
If you’re writing a post about travel benefits, you could ask, “Have you ever wondered why travel is great for your mental health?” Answer with data-driven insights from credible sources.
Use a quote
Starting your post with a quote is another great way to catch your reader’s attention. Ensure that it is relevant to your topic and explains why you’re writing about it.
For example, if you are writing a post about travel benefits, you could use a quote like, “The world is a book, and those who do not travel read only one page.”
See to it that it will immediately grab your reader’s attention and make them want to keep reading.
Make a bold statement
One final way to hook your reader’s attention is to make a bold statement about your topic. Be sure that it is relevant to your case and that you can back it up with evidence in the body of your post.
For example, if you’re writing a post about the importance of exercise, you could make a bold statement like, “Exercise is the single best way to improve your health.”
No matter which of these methods you choose, the key is to make sure that your opening is engaging, relevant, and will pique your reader’s curiosity.
How to Write Compelling Content
No matter what topic you’re writing about, all great posts have a few critical elements. Here are some reminders when crafting your scroll-stopping content:
Write with clarity and precision
Be clear about your message and why it matters. The more focused your writing is, the easier it will be for your readers to understand and appreciate your message.
Write with conviction
Believe in what you’re saying and let that come through your writing. The more engaged and passionate you are about your topic, the more likely your readers will be.
Write with purpose
Know why you’re writing and what you want your readers to take away from your post. Every word should serve a purpose and move the reader closer to your goal.
Write with a personality
Let your unique voice shine through in your writing. The more authentic you are, the more likely your readers will connect with you and your message.
Write with structure
A great post is more than just a collection of thoughts. It has a beginning, middle, and end. Make sure your post is well-organized and easy to follow.
Scroll-stopping posts are a great way to keep people on your page reading your content. Otherwise, your content could end up lost and unseen amid the noise and traffic online. Have you tried any of these techniques? What has been the most successful for you?