How do you measure the success of your blog? When people leave comments at the end of your article, share and discuss it on social media platforms, and other companies link to your page, you know your blog is doing well. But what if none of those things happen? There are various reasons, but it
Welcome, brave souls, to the wild and wacky world of entrepreneurship! You’ve decided to ditch the comfort of your 9-to-5 job, kiss your cubicle goodbye, and take the plunge into the entrepreneurial deep end. But before you cannonball in, let’s dive into a list of key things you must do to thrive as a full-time
How do you measure the success of your online marketing campaigns? Most businesses consider their conversion rate — the higher the figure, the more leads, and sales. Yet despite spending countless hours and dollars on marketing campaigns, achieving consistently high conversion rates remains a top challenge for companies. Typically, most websites have a bounce rate
How to Acquire Customers and Increase Sales through Content Marketing Content marketing is an effective way to acquire customers and increase sales. It’s a way to create and publish valuable content for your audience and convert leads into customers. By creating content that is relevant to your niche, you can keep your audience coming back
Small businesses are not new to the possibility of free-falling into a “fail zone” sooner than they had even begun. It becomes more complicated as the business paradigm tilts towards the digital space, causing the rigid ones to be the first to bite the dust. This is where content marketing comes in. While some of
Every business has one objective: to drive growth and increase revenue. But, it is never scripted like Hollywood movies. It is in a world of its own and requires salient marketing practices driven by content. Not every business is on the same wavelength with its content marketing regarding results. Some brands are stuck in the
A startup is a complex machine that needs a well-oiled marketing system to thrive. Yet only 40% of startups are profitable, while 33% will break even or continue losing money. This is where marketing automation together 13 marketing roles with comes in—to optimize your marketing efforts for success without disrupting your startup’s cash flow. Marketing
Marketing has always been about reaching your target audience and getting them to buy or sign up for your product or service. Over the years, however, the amount of time and resources required to do this has increased dramatically. While some companies have managed to squeeze more out of their resources, others struggle to keep
A strategic content plan is a critical element of a business’s marketing mix and can have a massive impact on its success. Today, more customers are researching products and services online before purchasing, and companies that can’t provide quality content relevant to their audience are at a disadvantage. A study found that 81% of consumers
Marketers rely on positive personal interactions to connect with customers. Traditionally, they would use print media, meet face-to-face, and speak on the phone. This approach has shifted with the rise of smartphones, social media, and AI. This is why marketers try to reach out to their audiences through digital channels and use AI to bridge
