Category: Marketing

5 Reasons Your Blog Is Not Getting Read

5 Reasons Your Blog Is Not Getting Read

How do you measure the success of your blog? When people leave comments at the end of your article, share and discuss it on social media platforms, and other companies link to your page, you know your blog is doing well. But what if none of those things happen? There are various reasons, but it

Read More »
Conversion Rate Optimization: Why it Matters and How to Improve it

Conversion Rate Optimization: Why it Matters and How to Improve it

How do you measure the success of your online marketing campaigns? Most businesses consider their conversion rate — the higher the figure, the more leads, and sales. Yet despite spending countless hours and dollars on marketing campaigns, achieving consistently high conversion rates remains a top challenge for companies.  Typically, most websites have a bounce rate

Read More »
5 Reasons Why Your Content Marketing isn’t Converting

5 Reasons Why Your Content Marketing isn’t Converting

Every business has one objective: to drive growth and increase revenue. But, it is never scripted like Hollywood movies. It is in a world of its own and requires salient marketing practices driven by content. Not every business is on the same wavelength with its content marketing regarding results. Some brands are stuck in the

Read More »
13 Marketing Roles You Must Have to Grow and Scale Your Startup

13 Marketing Roles You Must Have to Grow and Scale Your Startup

A startup is a complex machine that needs a well-oiled marketing system to thrive. Yet only 40% of startups are profitable, while 33% will break even or continue losing money. This is where marketing automation together 13 marketing roles with comes in—to optimize your marketing efforts for success without disrupting your startup’s cash flow.  Marketing

Read More »
Harder, Better, Faster, & Stronger: The Top Reasons Why Your Business Needs A Strategic Content Plan to Accelerate Business Growth & Amplify Your Brand

Harder, Better, Faster, & Stronger: The Top Reasons Why Your Business Needs A Strategic Content Plan To Accelerate Business Growth & Amplify Your Brand

A strategic content plan is a critical element of a business’s marketing mix and can have a massive impact on its success. Today, more customers are researching products and services online before purchasing, and companies that can’t provide quality content relevant to their audience are at a disadvantage. A study found that 81% of consumers

Read More »