Vanity Is Insanity: It’s Time To Ditch Outdated Marketing KPIs & Drive More Of “The Right” Followers, Views, & Likes For Your Brand
Every organization has its own set of key performance indicators (KPI) to measure the success of its campaigns. According to Google, 63% of the leading marketers use them to develop a single integrated view of the customer. Yet most of these marketing KPIs are often the source of much debate and interpretation. The problem with
