by Thomas Helfrich | Dec 19, 2022 | Content Marketing, Marketing
How to Acquire Customers and Increase Sales through Content Marketing Content marketing is an effective way to acquire customers and increase sales. It’s a way to create and publish valuable content for your audience and convert leads into customers. By creating...
by Thomas Helfrich | Dec 8, 2022 | Content Marketing, Engagement, Marketing
Small businesses are not new to the possibility of free-falling into a “fail zone” sooner than they had even begun. It becomes more complicated as the business paradigm tilts towards the digital space, causing the rigid ones to be the first to bite the dust. This is...
by Thomas Helfrich | Nov 24, 2022 | Content Marketing, Marketing
Every business has one objective: to drive growth and increase revenue. But, it is never scripted like Hollywood movies. It is in a world of its own and requires salient marketing practices driven by content. Not every business is on the same wavelength with its...
by Thomas Helfrich | Nov 8, 2022 | Content Marketing, Marketing, Podcast
A startup is a complex machine that needs a well-oiled marketing system to thrive. Yet only 40% of startups are profitable, while 33% will break even or continue losing money. This is where marketing automation together 13 marketing roles with comes in—to optimize...
by Thomas Helfrich | Oct 3, 2022 | Content Marketing, Engagement, Marketing, Podcast
Marketing has always been about reaching your target audience and getting them to buy or sign up for your product or service. Over the years, however, the amount of time and resources required to do this has increased dramatically. While some companies have managed to...
by Thomas Helfrich | Oct 3, 2022 | Content Marketing, Marketing, Podcast
A strategic content plan is a critical element of a business’s marketing mix and can have a massive impact on its success. Today, more customers are researching products and services online before purchasing, and companies that can’t provide quality content relevant...