by Thomas Helfrich | Mar 20, 2023 | Entrepreneurship, Marketing, Podcast
Welcome, brave souls, to the wild and wacky world of entrepreneurship! You’ve decided to ditch the comfort of your 9-to-5 job, kiss your cubicle goodbye, and take the plunge into the entrepreneurial deep end.But before you cannonball in, let’s dive into a...
by Thomas Helfrich | Nov 8, 2022 | Content Marketing, Marketing, Podcast
A startup is a complex machine that needs a well-oiled marketing system to thrive. Yet only 40% of startups are profitable, while 33% will break even or continue losing money. This is where marketing automation together 13 marketing roles with comes in—to optimize...
by Thomas Helfrich | Oct 3, 2022 | Content Marketing, Engagement, Marketing, Podcast
Marketing has always been about reaching your target audience and getting them to buy or sign up for your product or service. Over the years, however, the amount of time and resources required to do this has increased dramatically. While some companies have managed to...
by Thomas Helfrich | Oct 3, 2022 | Content Marketing, Marketing, Podcast
A strategic content plan is a critical element of a business’s marketing mix and can have a massive impact on its success. Today, more customers are researching products and services online before purchasing, and companies that can’t provide quality content relevant...
by Thomas Helfrich | Oct 3, 2022 | AI, Content Marketing, Marketing, Podcast
Marketers rely on positive personal interactions to connect with customers. Traditionally, they would use print media, meet face-to-face, and speak on the phone. This approach has shifted with the rise of smartphones, social media, and AI. This is why marketers try to...
by Thomas Helfrich | Sep 28, 2022 | AI, Content Marketing, Marketing, Podcast
Whether it’s creating content for a website or a marketing campaign, the process is always the same: researchers identify the need, teams of writers research various topics and ideas, and copywriters create the final product. But what if you could use machines to help...