Semrush revealed that 78% of organizations with successful content marketing had a documented strategy. Regarding budget, 73% spent up to 70% of their total marketing budget were also successful. These numbers imply that companies with a content strategy and budget are more successful than those without either.
Content is the lifeblood of any digital business. It’s the foundation that supports all other marketing efforts and is the key to driving customer acquisition and customer loyalty. That’s why creating meaningful content is so important. It should be purposeful, strategic, and aligned with your business goals.
However, creating material that converts and engages your audience isn’t easy. It’s not just a matter of writing good copy. You also need to understand your audience’s wants and how to reach them. Continue reading—this article will show you how to create meaningful content by leveraging technology, data, and experts.
How to Create Actionable and Purposeful Content
1. Understand your target audience
Creating meaningful content requires a strategic approach. You can’t just sit down and start writing without first understanding your business goals and target audience. Consider these factors:
- What are your business goals?
- Who is your target audience?
- What kind of content resonates with your audience?
- When and where will you publish it?
- What format will work best?
Answering these will help you better understand your audience and what type of material will grab and retain their attention.
2. Use data and technology to your advantage for your content
A wealth of data available can help you understand your audience and what type of content they want. Use data to your advantage by using tools like Google Analytics and other tools to track your website traffic, as it will give you insights into what type of subject is most popular with your audience.
B2C companies should also consider using social media to connect with their audiences. Use Twitter, Facebook, and LinkedIn to share your material and start conversations. It’s a great way to build relationships and create engagement.
You may also utilize social media listening tools to track what people say about your brand and industry. It will give you ideas for relevant content topics for your audience.
Lastly, use keyword research tools to find what people are searching for. It helps create content optimized for search engines and more likely to be seen by your target audience.
3. Work with experts
If you don’t have the resources to create content in-house, consider working with experts. Hiring a freelance writer or contracting with an agency can help you produce high-quality content.
Consider their portfolio, writing style, and understanding of your industry when looking for a content creator. Make sure they are a good fit for your brand before you work with them.
For example, if you’re a small business owner, you can collaborate with a marketing agency to produce a blog post or white paper on effective marketing strategies for small businesses. Or, if you’re a startup, you can team up with an accelerator program to create a webinar on starting and growing a successful business.
Understanding your customers’ wants is the heart of it all. There are many ways to create material that is both meaningful and engaging. It may not be easy, but it’s worth it when you see your audience responding in droves.
Are you ready to get started? Let’s chat at https://calendly.com/instantlyrelevant and learn how we can help you create meaningful content that engages your audience.