by Thomas Helfrich | Oct 3, 2022 | Content Marketing, Engagement, Marketing, Podcast
Marketing has always been about reaching your target audience and getting them to buy or sign up for your product or service. Over the years, however, the amount of time and resources required to do this has increased dramatically. While some companies have managed to...
by Thomas Helfrich | Oct 3, 2022 | AI, Content Marketing, Marketing, Podcast
Marketers rely on positive personal interactions to connect with customers. Traditionally, they would use print media, meet face-to-face, and speak on the phone. This approach has shifted with the rise of smartphones, social media, and AI. This is why marketers try to...
by Thomas Helfrich | Sep 28, 2022 | AI, Content Marketing, Marketing, Podcast
Whether it’s creating content for a website or a marketing campaign, the process is always the same: researchers identify the need, teams of writers research various topics and ideas, and copywriters create the final product. But what if you could use machines to help...
by Thomas Helfrich | Sep 28, 2022 | Content Marketing, Engagement, Marketing, Podcast
Semrush revealed that 78% of organizations with successful content marketing had a documented strategy. Regarding budget, 73% spent up to 70% of their total marketing budget were also successful. These numbers imply that companies with a content strategy and budget...
by Thomas Helfrich | Sep 28, 2022 | Marketing, Podcast
What do you do when your startup has limited funds? Profit from Tech reported that 58% of startups have around $25,000 at their disposal during the startup phase, but only 40% of them became profitable. To thrive, you must be creative with your time, and resources,...