Context

A global SaaS company operating in border protection and security scanning serves both public and private sector customers. The business experienced rapid growth, expanding from approximately $40M to nearly $100M in revenue over several years. The engagement was designed as a long-term partnership to support continued scale without increasing internal headcount.

Problem

The company needed greater brand awareness, consistent content production, and stronger sales enablement to support a growing sales organization. Marketing resources were limited to a marketer of one, and building a full in-house team was not feasible. Execution needed to scale without increasing costs or slowing momentum.

Solution

The Instantly Relevant System was implemented as a turnkey marketing and sales enablement layer. AI, automation, and human strategy were combined to transform conversations and internal expertise into real-time content, sales support, and brand visibility. The system functioned as an extended marketing and sales enablement team, enabling consistent execution, relevance in sales conversations, and continuous content output without adding headcount.

Outcomes

• Significant growth in social media presence and brand visibility
• Enabled sales teams with relevant, real-time content and messaging
• Supported revenue growth from ~$40M to nearly $100M
• Increased deal velocity and win rates across public and private sectors
• Maintained fixed costs while expanding marketing and enablement capabilities

Strategic Impact

The company scaled brand awareness and sales enablement without building a traditional marketing organization. Execution remained consistent as the business grew, relevance improved across sales conversations, and marketing output increased without increasing spend. For the cost of less than a full-time hire, the marketer of one gained a full, continuously operating marketing and sales enablement system designed to scale alongside the business.