Billion-Dollar Engineering Firm

Context

A US-based engineering firm operating within a larger corporate parent supports complex, multi-year public-sector infrastructure projects. Success depends on trust, visibility, and consistent inclusion in local, state, and federal RFPs. The engagement was designed with a long-term, multi-year growth vision.

Problem

The firm had minimal internal marketing capability and no standalone marketing identity. Brand awareness was critical, but budgets were constrained. Hiring a full in-house team or agency was not viable, and marketing execution could not scale without increasing fixed costs.

Solution

The Instantly Relevant System was implemented as a strategic, long-term execution layer. Internal expertise, conversations, and institutional knowledge were leveraged to build a scalable marketing and sales enablement engine. AI automation and human oversight worked together to deliver consistent brand visibility, outreach, sales feedback, and content execution. For the cost of a single hire, the firm gained the functional equivalent of a full marketing team designed to evolve over time.

Outcomes

• Increased brand awareness across public-sector audiences
• Won multiple major projects, including a $500M RFP
• Achieved 1,000%+ growth in social media following
• Improved quality of hires and reduced attrition
• Maintained fixed costs while capabilities expanded

Strategic Impact

The firm built sustained brand relevance without overspending. Execution scaled as demand increased, trust compounded across buyers, and the organization strengthened its position in long-cycle, high-stakes procurement environments. The result was a durable, multi-year advantage that supported revenue growth, talent acquisition, and continued competitiveness.